Read on for frequently asked questions about local SEO and how you can utilize your "localness" to rank high and push the non-local lead-grabber websites down below.
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The difference between local SEO and "national" or "global" SEO is that your market is local, so you need to focus on local rankings when people in your area search for a product or service that you provide. Search engines like Google provide powerful tools to help your customers find you, since search engines, ultimately, want users to find the products and services they need, that provide helpful information, rather than a website that acts as a lead broker. When you use these tools, you will rank higher and potential customers will find you.
If you have a local business, providing products and services to local customers, you need more than a website. You need an optimized Google Business listing, as Google search engine results pages for products and services typically feature GB listings at the very top (with the Google Business local pack being the goal), as well as optimized website content and off page SEO to help your online presence establish trust and authority with Google.
There are many reasons why a website may not achieve online visibility. It could be a technical issue. It could be that you need some help with auditing your website for missing content or other issues. Whatever the reason, you can text us for a free consultation, no strings attached.
Paid advertising is not a bad idea. However, if you are a small business and plan on growing, we recommend that you optimize your marketing for organic (not paid) visibility first. While paid campaigns end, organic visibility only grows over time and will likely bring you the second-most leads and customers than any other medium besides word-of-mouth.
Off-page SEO isn't talked about as much as on-page SEO (content, keywords, etc.). However, it's a surprisingly important part of SEO that helps establish trust and authority with search engines like Google. Websites that link back to yours show search engines that you are an authority in your field and that you can be trusted. It may seem like a time-consuming proposition to get those important backlinks you need for your website from other local sites, but we can help.
Everyone seems to be talking about AI these days. It's not something that you, as a small business owner, should be very concerned about. The purpose of AI in SEO/organic search is to take an enormous amount of information and helpfully break it down into key points and links, right on the SERP, for the user. As a local business, you can rest assured that following best practices for SEO will keep you relevant and visible to AI searches in your service area. Anyone calling for alarm may not be the SEO marketer for you.
